“营销策划就应该惊世骇俗,打破常规”数字总是最能简单直观地说明问题。2003年非典期间的“五一”广州楼市,锦江房地产有限公司开发的翡翠绿洲大胆使用半价开盘,在整个楼市普遍平淡的时期创下7天成交2个多亿的纪录;锦绣香江的山水园在7月12日重新调整方案后亦于下半年推出半价认购,半年内销售4个亿。去年锦江房地产总销售面积为11万平方米, “Marketing planning should be shocking, breaking the routine ” figures are always the most simple and intuitive description of the problem. During the 2003 SARS “May Day” Guangzhou property market, Jinjiang Real Estate Development Co., Ltd. Emerald oasis bold use of half-price opening, during the general flat period of the property hit a record of more than 2 days turnover of more than 2 billion; Fairview Park in Hong Kong In the July 12 re-adjust the program also launched half-price subscription in the second half, half a year sales of 400 million. Last year, Jinjiang real estate total sales area of ​​110,000 square meters,