1967年,美国可口可乐公司总经理曾宣称,假如可口可乐所有工厂在一夜之间被大火烧毁,它能在三个月内起死回生。因为只要可口可乐的牌子还在,就可以向银行贷款,恢复生机。这就是名牌的作用。近年来,我国各省、市政府先后把“名牌战略”工程摆上了战略地位,命名了一大批本地的名牌产品,一时间 In 1967, the general manager of the American Coca-Cola Company once declared that if all Coca-Cola factories were burned overnight, it could be revived within three months. Because as long as the Coca-Cola brand is still in, you can lend to the bank to restore vitality. This is the role of brand names. In recent years, various provincial and municipal governments in China have put the “brand strategy” project on a strategic position and named a large number of local brand-name products.