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蒙牛要从中国西北地区一直向西延伸,在丝绸之路经济带上的中亚国家进行战略布局,目前来看是一个比较谨慎和稳健的战略,但面临的挑战也许更多。最近几年,蒙牛的国际化战略对其发展提供了驱动力,起码目前蒙牛的成绩单可以作为一个注脚。8月25日,蒙牛乳业在港发布2016年中报。中报显示,上半年销售收入完成272.6亿元人民币,同比增长6.6%,毛利则较去年同期增长12.8%。在行业竞争激烈、宏观经济不景气的情况下,蒙牛取得
Mengniu, which has been extending westward from northwest China for a strategic layout in the Central Asian countries in the Silk Road Economic Belt, is now a more cautious and prudent strategy but may face even more challenges. In recent years, the international strategy of Mengniu has provided the driving force for its development. At least, the current report card of Mengniu can serve as a footnote. August 25, Mengniu Dairy released the 2016 mid-year report in Hong Kong. The newspaper reported that in the first half sales revenue of 27260000000 yuan, an increase of 6.6%, gross profit increased 12.8% over the same period last year. In the highly competitive industries, the macroeconomic downturn, Mengniu made