论文部分内容阅读
在亚洲市场,什么样的广告最受人青睐?不久前,美国艺术与广告俱乐部在纽约首次举办亚洲广告展览——“今日亚洲广告:印刷和电视中的精品”。展厅里展示有中国、新加坡、泰国、马来西亚、菲律宾、日本、韩国及港台地区的广告作品。展览举办者介绍说,在亚洲市场,最好的广告作品应具备这样几个方面:——简洁、直接、准确、避免抽象。具有视觉思维的广告没有文化与
In the Asian market, what kind of advertising is most favored by people? Not long ago, the American Art and Advertising Club held its first Asian advertising exhibition in New York - “Today’s Asian Advertising: The Best in Printing and Television”. The exhibition hall displays advertising works from China, Singapore, Thailand, Malaysia, the Philippines, Japan, Korea, and Hong Kong and Taiwan. The organizers of the exhibition said that in the Asian market, the best advertising works should have these aspects: - Concise, direct, accurate, and avoid abstraction. Advertising with visual thinking has no culture and