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在商品市场经济活动中,商品赢得市场,企业在消费者中建立起牢固的、鲜明的形象,品牌越来越突显它的作用。围绕品牌设计问题,须从各个方面作综合性的探讨研究,其中品牌的本土化是最重要的一环,品牌本土化是商品取得市场高占有率和走向国际市场的非常有效的策略。
In the economic activities of commodity markets, the products win the market, the enterprises establish a firm and distinct image among the consumers, and the brand more and more highlights its function. Around the issue of brand design, all aspects must be comprehensively explored and studied. Localization of the brand is the most important part. Localization of the brand is a very effective strategy for obtaining high market share of the commodity and going to the international market.