物质消费水平不断提升,虽使服装产品遮掩、保暖的基本功能不断升华,成为情感、文化、时尚生活的消费品,但坐拥现代化设备、制造环境的服装经营者们发现,无论自己如何创新商业模式,如何创新营销理念,如何研发产品,如何包装推广品牌文化,如何研究市场流行资讯,企业的运营与发展却始终难以摆脱来自大自然的紧箍咒。 The continuous improvement of material consumption has led to the sublimation of the basic functions of clothing products and warmth and has become a consumer product of emotional, cultural and fashion life. However, apparel managers who have modern equipment and manufacturing environment find that no matter how they innovate business models , How to innovate the marketing idea, how to research and develop the product, how to pack and popularize the brand culture, how to study the market popular information, the operation and development of the enterprise has always been difficult to get rid of the magic spell from the nature.