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新世纪之初,中国纺织企业在走出国门,抢占国际市场的同时,存在着技术含量低、产品同质化严重、利润空间狭小、缺乏市场意识的一系列问题,这些问题的存在导致了我国纺织企业国际市场竞争的劣势。不少纺织企业陷入产销两旺,但利润微薄,甚至亏损的怪圈。高端竞争,品牌取胜,成为了当今全球纺织业惟一的出路。与国内许多企业一样,当时的陕西风轮纺织股份有限公司也经历了低档产品多、库存积压多、经营举步维艰的阵痛。
At the beginning of the new century, while going abroad and seizing the international market, Chinese textile enterprises have a series of problems such as low technology content, serious homogenization of products, narrow profit margins and lack of market awareness. These problems have led to the development of China’s textile industry Disadvantages of competition in the international market. Many textile enterprises have plunged into production and sales booming, but profit margins, and even loss of the vicious circle. High-end competition, the brand to win, has become the only way out of today’s global textile industry. Like many domestic enterprises, Shaanxi Wind Wheel Textile Co., Ltd. at that time also experienced the pain of low-grade products, overstocked stocks and difficult operation.