“企业在品牌建设的过程中如果能够认识到,品牌的核心是文化,自觉地把企业文化的建设过程融入到品牌建设过程中,才可能取得一个好的品牌构造的效果。”采访一开始,祝慧烨开门见山地亮出了自己的观点。作为中国企业联合会宣委会常务副秘书长,中国企业文化课题研究组负责人祝慧烨对企业文化的关注由来已久。祝慧烨表示,虽然有时在企业家没有自觉的意识情况下,也有可能做出一个知名度很高的品牌,但如果没有给品牌赋予深厚的文化内涵, 这样的品牌往往经不住风浪。 “In the process of brand building, enterprises can realize the effect of a good brand structure if they can recognize that the core of the brand is culture and conscientiously integrate the process of building corporate culture into the brand building process.” From the very beginning of the interview, Zhu Hui Ye straight to the point of their own point of view. As the executive deputy secretary-general of the China Enterprise Confederation Publicity Committee, Zhu Huiye, head of the research group on corporate culture in China, has been paying a lot of attention to corporate culture for a long time. Zhu Hui Ye said that although sometimes entrepreneurs without conscious awareness, it is possible to make a well-known brand, but without giving the brand a profound cultural connotation, such brands often stand the storm.