“传统节日是一个由符号组成的象征系统,节日文化必定要借助一定的外在形式即符号才能得以表现和传播。”今天,“文化软实力”已经成为综合国力的重要内容,文化发展已经成为当今世界的新型战略课题。十七大报告中明确把“激发全民族文化创造活力,提高国家文化软实力”作为重要的文化发展战略,意义重大。 “Traditional festivals are a symbol system composed of symbols, and festivals and cultures must be represented and disseminated by means of certain external forms or symbols.” “Today,” cultural soft power “has become an important part of comprehensive national strength, Cultural development has become a new strategic issue in today’s world. In the report of the 17th National Congress, it is of great significance to have ”stimulating the vitality of the whole nation to create a culture of national soft power" as an important cultural development strategy.