一些看似中性但通常具有褒义色彩、能够联系美好价值的词语,在广告中频繁出现,“艺术”就是这样一个典型。但“艺术”又是一个含义模糊的概念,蒂埃里·德·迪弗说:“几乎一切人类语言中都有这样一个词。人类使用它的方法极不相同,很难清晰地加以界定的某种活动或者内容,似乎有别于神话和 Some seemingly neutral but usually have a commendatory color, can contact the beautiful value of words, appear frequently in advertisements, ”art “ is such a typical. But ”Art“ is another vague concept, and Thierry Deeph said: ”There is a word in almost every human language, and the way humans use it is very different and it is hard to understand clearly Some kind of activity or content to be defined may seem different from mythology