国家首批非物质文化遗产——蹴鞠,是一项影响了中国两千多年的体育项目和娱乐方式,是对中国古代足球运动特有的称谓,对世界足球运动产生了深远影响。蹴鞠在其发展历程中,经历了诸多曲折与坎坷,然而其历经千年始终能够停留在人们的视野中,也正说明中国文化的韧性。在传承中创新,用创新促进传承,是蹴鞠文化的长存之道。 Cuju, the country’s first intangible cultural heritage, is a sporting event and entertainment that has affected China for more than two thousand years. It is a peculiar appellation to ancient Chinese football and has a profound impact on world football. In the course of its development, Cuju experienced many twists and turns and ups and downs, however, it has been able to stay in people’s eyes after thousands of years and also shows the tenacity of Chinese culture. Innovating in the tradition and promoting the inheritance with innovation are the ways of Juju Culture.