论文部分内容阅读
《让孩子哭》平面及视频广告主:世界医生(DOTW)广告代理:DDB巴黎Magali Films,法国一个接一个孩子的头部特写,但为什么都是那样哭天喊地?原来孩子们是因为害怕打针、吃药或治疗而哭。作者运用反向思维手法,使人们明白,孩子短暂的苦痛,远要比他们没有条件就医承受长期痛苦甚至死亡要好得多。据统计,全球每年有400万5岁以下儿童死于诸如麻疹、脊髓灰质炎、白喉、腹泻等这些本可以通过简单治疗或接种疫苗就能治愈的疾病。DOTW(世界医生)组织由法国等15个国家于1980年创建,
“Make Children Cry” Print & Video Advertiser: DOTW Advertising Agency: DDB Magali Films, Paris, France Headshots of children one by one, but why are so crying? The original children because of fear Injections, medication or treatment and cry. The author uses reverse thinking to make people understand that the short-term pain of a child is far better than the long-term suffering and even the death of a child without medical treatment. It is estimated that 4 million children under 5 years of age each year die from diseases such as measles, poliomyelitis, diphtheria, diarrhea and other diseases that could be cured by simple treatment or vaccination. Founded in 1980 by 15 countries including France, DOTW (World Doctor Organization)