论文部分内容阅读
针对一个供应商和两个零售商所组成的两级供应链模型,研究产出不确定环境下的最优定价和投入决策问题.在常规情形中,供应商首先在产出不确定环境下确定投入量,并在实际产出确定之后确定批发价,而零售商最终确定订购量.在此基础上,讨论供应商向零售商提供供货承诺时的竞争模型.运用逆向归纳法讨论以上决策模型的均衡解.数值分析表明,供货承诺在一定的条件下能够优化供应链的性能.
Aiming at the two-level supply chain model composed of one supplier and two retailers, the optimal pricing and investment decision-making under the uncertain output environment are studied. In the conventional case, the supplier is first determined in the uncertain output environment Input quantity, and determine the wholesale price after the actual output is determined, and the retailer finally determines the quantity of the order.On the basis of this, we discuss the competition model when the supplier provides retailer with supply promise.We discuss the above decision-making model The numerical analysis shows that the supply promise can optimize the performance of the supply chain under certain conditions.