现今商品已进入品牌竞争时代，名牌以其特有的高附加值和强竞争力越来越被企业家们所认可，名牌优势也成了企业最大的财富，它是企业生产和发展的基础。茶叶作为一种商品，最终要走向市场，参与竞争，因此，发展茶叶也要讲究品牌，树立名牌意识。综观我国当前茶叶产销形势，尽 Nowadays, commodities have entered the age of brand competition. Famous brands have been increasingly recognized by entrepreneurs for their unique high value-added and strong competitiveness. Brand-name advantages have also become the company’s greatest wealth, and it is the basis for the production and development of enterprises. As a kind of commodity, tea will eventually go to the market and participate in competition. Therefore, the development of tea should also pay attention to brands and establish brand awareness. Looking at the current situation of tea production and sales in China