影响力是社会意识形态术语,包含在文化的内在结构中。新媒体时代,电视影响力体现为融合影响力,是电视跨媒介传播中影响力的延伸与重构。本文通过对电视文化特质、电视在新媒体时代融合影响力阐述,从电视实践、集体意向性及制度变迁层面,探讨电视融合影响力的制度性构建。一、电视技术文化观及其融合影响力 Influence is a social-ideological term that is embedded in the internal structure of culture. In the era of new media, the influence of television is reflected by the integration of influence, which is the extension and reconstruction of influence in the cross-media transmission of television. This article elaborates on the influence of television culture in the integration of television and new media era and discusses the institutional construction of the influence of television integration from the perspective of television practice, collective intention and institutional change. First, the concept of TV technology culture and its integration influence