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从1996年起,海尔开始了品牌专卖店的体系建设,经过20年的发展,目前,在全国县级以上市场的专卖店数量达到7000多家,乡镇市场的专卖店数量超过2.5万家,全国共计有超过3万家海尔专卖店,形成遍布全国1~4级市场的网络布局,海尔专卖店也成为海尔集团在国内最大的销售渠道。MCD推动专卖店运营全面升级20年来,海尔的专卖店体系一直在围绕提升用户体验为中心不断演进与升级,目前,其专卖店的整体运营体系已经基本实现
Since 1996, Haier began brand building system, after 20 years of development, at present, the number of stores above the county level in the market reached more than 7,000, the number of township market stores more than 25,000, the national A total of more than 30000 Haier stores, forming a network all over the country 1 to 4 markets, Haier stores Haier Group has become the largest sales channel in the country. MCD to promote a comprehensive upgrading store operations 20 years ago, Haier’s store system has been around to enhance the user experience as the center of continuous evolution and upgrade, at present, the store’s overall operating system has been basically achieved