旅游作为一种社会经济现象,它既是推动经济进步的发动机,同时又是一种推动社会进步的力量。旅游投资是旅游业扩大再生产的物质基础,是旅游经济发展的基本条件,任何地区旅游业的发展,都必须根据市场需求投资开发旅游项目。西部地区投资生态旅游,推进旅游发展的高级化,凸现了旅游的经济功能与社会功能的融合,为肩负生态保护与经济发展两大重任的西部地区政府提供了一种理想选择。 As a social and economic phenomenon, tourism is not only an engine to promote economic progress, but also a force to promote social progress. Tourism investment is the material basis for tourism to expand reproduction. It is the basic condition for the development of tourism economy. Tourism development in any region must invest in the development of tourism projects according to market demand. The western region invests in eco-tourism and promotes the high-level development of tourism. It highlights the integration of the economic functions and social functions of tourism and provides an ideal choice for the governments in the western regions that shoulder the two major tasks of ecological protection and economic development.