谁拥有青年,谁就拥有了未来,这话对媒体来说,更是切中要害。当前的2000多万在校大学生本身是一个有着较高媒体接触欲望的群体,以他们为目标受众的媒体的出现是市场发展的必然,当前的大学生报刊已呈日渐繁荣之势。当然,喧嚣的表象也掩不住竞争的低层次,还有很多市场空间没被开发,比如“准大学生”和“后大学生”这两大相关群体就值得媒体关注。 Whoever owns a youth owns the future, it is even more crucial to the media. The current more than 20 million college students are themselves groups with higher desire to contact with the media. The emergence of the media targeting them is inevitable for the development of the market. The current college students’ newspapers have been gradually prosperous. Of course, the hustle and bustle of the image can not conceal the low level of competition, there is still a lot of market space has not been developed, such as “college students” and “college students” these two relevant groups worth the media attention.