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第十二届全国人民代表大会常务委员会第十四次会议通过了《广告法》的修订。与原《广告法》相比,新《广告法》的变化主要体现在以下几个方面:一、新增和完善了广告内容准则原《广告法》中仅规定了药品、医疗器械、农药、烟草、食品、酒类、化妆品7种特殊商品的广告准则。新《广告法》根据广告业发展的实际情况和监管实际,新增了保健食品、医疗器械、医疗广告、兽药、饲料、饲料添加剂、教育和培训、招商等有投资回报预期的商品或者服务、房地产、
The Fourteenth Meeting of the Standing Committee of the Twelfth National People’s Congress passed the revision of the Advertising Law. Compared with the original “Advertising Law”, the changes in the new “Advertising Law” are mainly reflected in the following aspects: First, the new and improved advertising guidelines The original “Advertising Law” only provides for drugs, medical equipment, pesticides, Tobacco, food, alcohol, cosmetics 7 kinds of special commercial advertising guidelines. According to the actual situation of the development of the advertising industry and the regulatory practice, the new Advertising Law newly added goods or services that are expected to have an investment return such as health food, medical equipment, medical advertisements, veterinary drugs, feed, feed additives, education and training, and investment promotion. real estate,