伴随着社会经济与科技的不断发展,新媒体技术也得到迅速发展,各种新兴媒体层出不穷,使信息传播的范围不断扩大,速度不断增快,内容极大丰富。对于国企来说,各种新媒体的出现是一把双刃剑,这一方面给国企的青年思想教育工作带来了机遇,同时也使国企青年思想教育工作面临诸多挑战。本文就针对新媒体对国企青年思想教育引导的影响进行了分析和研究,旨在提高国有企业青年思想教育的水平。 With the continuous development of social economy and science and technology, the new media technology has also been rapidly developed. Various emerging media are emerging in an endless stream, expanding the scope of information dissemination, speeding up and enriching the content. For the state-owned enterprises, the emergence of various new media is a double-edged sword. On the one hand, this has brought opportunities to the ideological education for young people in state-owned enterprises and also posed many challenges to the ideological education for state-owned enterprises among young people. This article analyzes and studies the impact of new media on the guidance and guidance of young people’s ideological education in state-owned enterprises with the aim of raising the level of ideological education for young people in state-owned enterprises.