随着我国经济实力的不断提升,世界对中国日益关注。近年来,我国对外传播事业发展迅速,中国在世界上的影响力公信力大大提升。但与世界传媒大国相比,我国对外传播能力特别是在精准传播方面,还有较大差距。对外宣传如何在粗放式传播的基础上,做到知己知彼、有的放矢,实现立足于中外双边关系的“一对一” With the continuous improvement of China’s economic strength, the world is increasingly paying attention to China. In recent years, with the rapid development of China’s foreign communications, the credibility of China’s influence in the world has risen greatly. However, compared with the world media powers, there is still a long way to go in terms of external communication capability in our country, especially in terms of precision communication. On the basis of extensive communication, foreign propaganda can be known to one another, set its sights on the target and achieve “one to one” orientation based on the bilateral relations between China and foreign countries.