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作为国际贸易的重要一环,文化贸易日益发挥着举足轻重的作用。因此,探讨如何改善我国对外文化贸易结构以及大力发展国际文化贸易,具有不容忽视的积极作用和意义。本文阐述了国际文化贸易的重要性及现状,重点分析了我国对外文化贸易的现状和结构特点,并针对我国对外文化贸易结构存在的不足之处,从政府、行业和企业角度分别提出了相应的优化建议。
As an important part of international trade, cultural trade plays an increasingly important role. Therefore, discussing how to improve our country’s foreign trade structure and vigorously develop the international cultural trade have a positive role and significance that can not be ignored. This article expounds the importance and status quo of international cultural trade, analyzes the current situation and structural characteristics of our country’s foreign cultural trade, and points out the shortcomings of our country’s foreign cultural and trade structure. From the perspectives of government, industry and enterprises, Optimization suggestions.