近年来,天水依托丰富的旅游资源,旅游产业取得了显著成效,但与旅游发达城市和周边旅游城市相比,还有一定的差距。天水旅游业如何摆脱发展困境,则要充分发挥市场作用,采用域外联动、域内融合的发展模式,在政府主导、社会参与的旅游公共服务体系建设的基础上,开发体验型旅游产品,创新市场营销机制和手段。 In recent years, based on abundant tourism resources, Tianshui has made remarkable achievements in tourism industry. However, there are still some disparities compared with developed cities and surrounding tourist cities. How to get rid of development dilemma in Tianshui tourism industry should give full play to the role of market, adopt the development mode of inter-regional linkage and intra-regional integration. Based on the government-led and public participation in tourism public service system, we should develop experience-based tourism products, innovate marketing Mechanism and means.