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据权威机构统计,中国打印机市场,1998年销售额为8亿美元。继1995年激打迈进主流办公打印市场以来,至今已是红旗插遍,从IDC 98年前三个季度市场占有率报告可以看出,HP和联想两家牢牢占据着中国90％以上的激打市场,第三位的厂商仅占2％,其余8％属于其它众厂商。 国外厂商八仙过海 整体看98激打市场走势明显,国外厂商要么降价,要么丰富产品线,要么向新领域扩展。 HP无论是在广告投放量,还是新闻宣传上,无疑都是最强大的,继年初打出“以先锋的步伐带您进入激光时代”的广告语之后,10月酝酿的一场号
According to authoritative statistics, China’s printer market, with sales of 800 million U.S. dollars in 1998. Following the 1995 radical shock into the mainstream office printing market, has been a red flag plug-in, IDC 98 from the first three quarters of 1998 market share reports can be seen, HP and Lenovo firmly occupy China over 90% of the stimulus Play the market, the third of the manufacturers only accounted for 2%, the remaining 8% belong to other public companies. Foreign manufacturers across the sea as a whole to see the market shocking 98 shock obvious, foreign manufacturers either lower prices, or enrich the product line, or to expand to new areas. HP is no doubt the most powerful in terms of advertising volume and press release. After launching the slogan “Take the Pioneer Step to Enter the Laser Age” at the beginning of this year, HP brewed a number