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新 闻传媒的公信力是指新闻传媒能够获得受众信赖的能力 ,它是新闻传媒以新闻报道为主体的信息产品被受众认可、信任 ,乃至赞美的程度的反应。作为社会公器的大众传媒 ,之所以能被广大受众誉为“第四等级” ,很大程度上是由于大众传媒长期客观公正的报道 ,形成了民意 ,铸就了舆
The credibility of a news media is the ability of the news media to gain the trust of the audience. It is the reaction of the news media to the extent that the news media is mainly based on news accreditation, trust, and praise. The reason why the mass media, as social devices, can be hailed by the broad masses of audience as “the fourth rank” is largely due to the long-term objective and fair coverage of the mass media, the formation of public opinions and the establishment of public opinion