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如今,新媒体在话题设置、舆论监督和引导方面的能力正在赶超传统媒体,许多社会热点问题通过新媒体的传播和扩散对传统媒体的舆论引导提出了挑战。因此,推动传统媒体与新媒体的融合发展势在必行。作为都市报新闻媒体中的杰出代表,《南方都市报》微信公众平台的诞生正是在媒介融合的背景下应运而生的。本文在对《南方都市报》微信公众平台内容分析基础上,探讨其存在的具体问题,旨在为《南方都市报》微信公众号的未来发展提供参考和建议。
Nowadays, the ability of the new media to catch up with the traditional media in the setting of topics, supervision and guidance of the media is catching up with the traditional media. Many hot issues in society have challenged the traditional media’s media guidance through the spread and diffusion of new media. Therefore, it is imperative to promote the integration and development of traditional media and new media. As an outstanding representative of Metropolis News Media, the birth of WeChat public platform of Nanfang Dushi Bao came into being in the context of media convergence. Based on the content analysis of WeChat public platform of Nanfang Dushi Bao, this article explores its specific problems and aims to provide reference and suggestions for the future development of WeChat public number of Nanfang Dushi Bao.