目前,我国已经进入了信息化时代中,旅游业得到了高速的发展,促进了旅游营销模式的发展,尤其是基于计算机的旅游营销系统带动了一些旅游纪念品的热销,已经成了旅游业发展的重要途径。但是,在日新月异的信息化时代中,旅游营销也产生了新的挑战,面临着新的问题。本文通主要分析了信息化时代中旅游营销存在的问题,提出了一些创新方案。 At present, our country has entered the era of informationization, and tourism has been developed at a rapid rate, promoting the development of tourism marketing modes. In particular, computer-based tourism marketing system has driven the sales of some tourist souvenirs and has become a tourist industry Important way. However, in the rapidly changing information age, tourism marketing also poses new challenges and faces new problems. This paper mainly analyzes the problems of tourism marketing in the information age and puts forward some innovative solutions.