外国投资者首次到美国创办企业之前,需要时在此地经营的许多问题进行调查:市场潜力、竞争、政府条令、劳动力的情况等等。但是进行一次全面调查需要很多时间和大笔费用。因此,外国投资者对可行性研究常感到左右为难,一方面,他们不得不做这一工作,另一方面他们也不想投入大量的时间和金钱而得到否定性结论。避免这种困境的办法是选择几个关键的领域进行调查,这样,一旦认为投资前景不佳便可以比较迅速地做出决定。关键问题是因行业而异,但往往有三、四种因素就能定夺是否投资。例如,按食品和医药管理委员会条例规定,投资者的产品在美国营销之前可能对产品有许多非经济性的限制。显然 For the first time before a foreign investor first came to the United States to start a business, he needed to investigate a number of issues that he had to operate in the country: market potential, competition, government regulations, labor conditions, and so on. However, it takes a lot of time and a lot of money to conduct a full investigation. Therefore, foreign investors often find it difficult to study feasibility studies. On the one hand, they have to do this work. On the other hand, they do not want to invest a lot of time and money and get negative conclusions. The way to avoid this dilemma is to select several key areas for investigation so that once the investment prospects are considered poor, decisions can be made more quickly. The key issues vary from industry to industry, but there are often three or four factors that can determine whether to invest. For example, according to the regulations of the Food and Drug Administration Commission, investors’ products may have many non-economical restrictions on products before they are marketed in the United States. Obviously