我国的原创动漫在国内已初具规模,但却鲜有受到大众关注和真正喜爱的,原因除了形式陈旧,动漫形象不生动,还有一个重要的原因就是作品普遍缺乏较深厚的本土文化内蕴,没有足够的感染力。本文探讨了本土文化在动漫产业发展中的重要意义以及打造本土动漫精品的对策。 The original cartoon in our country has begun to take shape in the country, but few people have received the public’s attention and the real love. The reason is that in addition to the obsolete form and the vivid cartoon image, another important reason is that the work generally lacks deep local cultural connotation , Not enough appeal. This article explores the importance of local culture in the development of animation industry and the countermeasures to create local animation products.