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纪录片具有强烈的文化事业特点,承载着重要的社会责任、文化责任乃至个体责任,这使其难以成为纯粹意义上的商业活动。因此,不能用简单的商业思维来判断纪录片的发展路径和前景。当前,针对纪录片在中国市场面临的局限和发展瓶颈,热爱这个行业的人屡屡提出“产业化”建议。但在我看来,单纯考虑“产业化”并不能解决纪录片面临的问题。
Documentary has a strong cultural characteristics, carrying an important social responsibility, cultural responsibility and even individual responsibility, making it difficult to become a purely commercial activity. Therefore, you can not use simple business thinking to determine the documentary development path and prospects. Currently, in view of the limitations and bottlenecks that documentary faces in the Chinese market, people who love this industry have repeatedly proposed “industrialization.” But in my opinion, simply considering “industrialization ” can not solve the problems facing the documentary.