继2011年的盛极一时后,2012年的艺术品市场出现明显的增长放缓,全球最大的两家拍卖行苏富比和佳士得之前的交易滑坡便是最好的证明。不过这并没未给两家公司在纽约的年底大戏制造任何障碍。在前期宣传中,两家公司都使出浑身解数,拿出“迄今为止面市的最强大拍品”作为噱头宣传。强劲的宣传攻势,足以看出两家拍卖行都希望以响亮的一锤为今年收尾。 Following the boom in 2011, there was a marked slowdown in the art market in 2012, as evidenced by the recent slide in trading at Sotheby’s and Christie’s, the world’s two largest auction houses. However, it did not create any hurdles for the two companies at the year-end drama in New York. In the early publicity, the two companies have resorted to all the stops, come up with “the most powerful lottery hit the market so far” as a gimmick publicity. Strong promotional campaign, enough to see that both auction houses hope that with a loud hammer for the end of this year.