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继健力宝斥巨资与创美时联姻后,又有两家美容行业知名企业实现联盟,从而加快了化妆品产业的升级步伐。笔者闻讯赶赴广州,采访了参与联盟的企业之一植美村老总郭瑞平先生。世界范围内的企业合作与并购风潮早已波及国内,中国美容品行业也在悄然发生着变化,这种变化必然导致和引发美容界品牌合并、资本注入、集团联姻。据郭总介绍,在此背景下,
Following Jianlibao’s marriage of huge sums of money and Chuangmei, there are two well-known companies in the beauty industry to achieve alliances, thereby accelerating the upgrading of the cosmetics industry. I heard the news rushed to Guangzhou and interviewed Mr. Guo Ruiping, CEO of Zhimei Village, one of the companies participating in the alliance. The world-wide trend of corporate cooperation and mergers and acquisitions has already spread to China. The beauty industry in China is also undergoing changes. This change will inevitably lead to the initiation of brand mergers, capital injections, and group marriages in the beauty industry. According to Guo, in this context,