中国有企业品牌,但无产品品牌。没有产品品牌的存在,企业品牌只不过是一个空壳。生产加工企业的工业产品出口利润正在不断下降,而外国品牌在中国的市场份额正在增加。因此,打造中国品牌,以获得在出口和国内市场的溢价能力,也就成为讨论的焦点。具有良好品牌的产品,相对于一般品牌和普通产品,确实会获得更高 China has a corporate brand, but no product brand. No product brand exists, the corporate brand is just an empty shell. The export profits of industrial products of production and processing enterprises are declining continuously while the market share of foreign brands in China is increasing. Therefore, building the Chinese brand to gain a premium on exports and the domestic market has also become the focus of discussion. A product with a good brand does get higher than a normal brand or a generic product