在多极世界中,跨国公司的成功离不开三个关键要素,即:再平衡的组织结构与运营模式、更加多样化的决策机制以及强调差异性和本土人才的领导力与人员管理方法过去十年,规模空前的全球消费市场出现了断层式的变化。需求方面的变化众所周知:新兴市场替代成熟的经济体跃升为消费增长引擎,吸引了大量西方跨国公司前去搜寻数以百万计的消费者。这些高速增 In a multi-polar world, the success of MNCs depends on three key elements: the re-balanced organizational structure and operating model, the more diversified decision-making mechanisms and the leadership and personnel management methods that emphasize differences and indigenous talent. The past In a decade, the unprecedented scale of the global consumer market has seen a tipping-in change. Changes in demand As we all know: Emerging markets to replace mature economies jumped to the engine of consumption growth, attracting a large number of Western multinationals to search millions of consumers. These high-speed increase