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设计是一个复杂的过程,从图样到造型,从形式到功能,从策略到文化,设计在每一个特殊的时代总被有所侧重地赋予特殊的含义。从品牌营销到产品策略,对于一个企业的成功而言,设计的价值与核心技术的开发有着同等不可忽视的决定性因素。韩国三星的李健熙会长就曾经提出了“21世纪企业成败完全取决于其设计竞争力”的观点。现在,虽然设计已经上升到商业策略的层面上来,设计的最初目的还是没有改变,那就是用计划和创造来满足人的生活需要。而需要不仅仅是物质的,还有精神的,好的设计除了满足功能上使用的需要,更能带来人们情感上的富足,于是以人为本的设计,以情感为导向的体验设计越来越成为设计师关注的主题。
Design is a complex process, from design to form, from form to function, from strategy to culture, and design is always given a special meaning in every particular age. From brand marketing to product strategy, the value of design versus the development of core technologies has an equally significant determinant for the success of an organization. President Lee Kun-hee of South Korea’s Samsung once put forward the view that “the success or failure of a company in the 21st century depends entirely on its design competitiveness.” Now, while design has risen to the level of business strategy, the original purpose of design has not changed, that is, to plan and create to meet the needs of people’s lives. The need for more than just material, spiritual, good design in addition to meet the functional needs of the use of more people can bring emotional enrichment, so people-oriented design, emotional-oriented experience design has become more and more Designers are concerned about the theme.