打造企业和产品的品牌是企业经营中的一个重要方面。品牌经营的意义在于:增进农机产品购买者的认知,提高用户的忠诚度,增强用户的购买欲望;加强价值链上游(如配套部件制造企业)与下游(如流通企业)的联系与影响,增强企业自身及其产品在价值链中的地位和影响力(即谈判能力);增进与政府和行业管理部门的关系,获得政府部门的政策倾斜和行业管理部门的感情认同;强化内部凝聚力,增进员工的组织荣誉感。品牌经营的基础在于企业自身的竞争实力和过硬的产品质量与可靠性。打造品牌除扎扎实实地做好产品 Building a business and product brand is an important aspect of business operations. The significance of brand management lies in: improving the cognition of purchasers of agricultural products, increasing loyalty of users, and increasing desire of users; strengthening the connection and influence between upstream (such as accessory parts manufacturing enterprises) and downstream (such as distribution enterprises) in the value chain, Enhance the position and influence of the enterprise itself and its products in the value chain (ie, negotiation capability); enhance the relationship with the government and industry management departments; obtain the policy preferences of government departments and the industry management departments' affectionate identification; strengthen internal cohesion and enhance Staff's sense of organizational honor. The basis of brand management lies in the competitiveness of enterprises and their excellent product quality and reliability. Build a good brand in addition to doing a good job of products