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目前,中国的消费市场已经进入自媒体时代和定制化时代,电子商务、移动商务、互联网模式的营销也已经进入主流。对于新一代的大学生来说,传统的消费模式已经无法满足他们的需求。在此背景下,各种网络社交工具、交易网站及APP应运而生,而商品的实时发布、实时交易为跳蚤市场提供了新的契机。本文从高校跳蚤市场的现状、高校大学生如何利用互联网平台进行二手商品的买与卖等问题来进行研究,以期对现代跳骚市场的发展提出合理意见,从而促进其更好更快发展。
At present, China’s consumer market has entered the era of self-media and customization, and e-commerce, mobile commerce and internet marketing have also entered the mainstream. For a new generation of college students, the traditional consumption patterns have been unable to meet their needs. In this context, a variety of online social tools, trading websites and APP came into being, real-time trading of goods, real-time transactions for the flea market provides a new opportunity. This paper studies the status quo of flea market in colleges and universities and how college students use internet platforms to buy and sell used goods. The purpose of this article is to give reasonable advice to the development of modern market and promote its better and faster development.