我国台湾乡村旅游发展三十多年,形成了自己独特的运作模式,近几年来在各地方政府的带动下,大陆地区乡村旅游发展迅速,乡村旅游成为带动农村经济发展的重要途径。但在发展乡村旅游过程中仍然存在单一化,缺乏合理规划和认证机制等问题,影响了乡村旅游的持续发展。我国台湾乡村旅游借鉴日本模式,在乡村旅游规划和产品设计方面有许多成功的经验,这些经验都可为发展乡村旅游提供创新思路。 Since the development of rural tourism in Taiwan for over 30 years, Taiwan has formed its own unique mode of operation. In recent years, driven by local governments, rural tourism in mainland China has developed rapidly. Rural tourism has become an important way to promote rural economic development. However, in the process of developing rural tourism, there are still some problems such as simplification, lack of reasonable planning and certification mechanisms, which have affected the sustainable development of rural tourism. Our Taiwan rural tourism draws on the Japanese model and has many successful experiences in rural tourism planning and product design. All these experiences can provide innovative ideas for the development of rural tourism.