市场经济是现代化大生产、大流通的产物，市场营销学是生产企业和流通企业在长期市场竞争中谋求生存发展的实践总结。市场营销观念是在一定的经济基础上产生和形成的。随社会经济的发展和市场形势的变化而不断演变和充实，市场营销观念的核心是企业的一切计划与策略都应当以客? Market economy is a product of modern large-scale production and circulation. Marketing is a practical summary of the survival and development of production enterprises and circulation enterprises in the long-term market competition. Marketing concept is generated and formed on a certain economic basis. With the social and economic development and changes in the market situation evolving and enriching, the core concept of marketing is that all the plans and strategies of enterprises should be customers?