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报纸广告是目前众多媒体广告形式中重要的组成部分。报纸广告设计者需要结合报纸广告自身的特点．设计出大众普遍接受和认可的高质量广告。在今天各种传媒狂轰滥炸式的“广告大战”中，要设计出吸引大众眼球的报纸广告，关键是审美创意。
创意在报纸广告中的运用
【摘 要】
：
报纸广告是目前众多媒体广告形式中重要的组成部分。报纸广告设计者需要结合报纸广告自身的特点．设计出大众普遍接受和认可的高质量广告。在今天各种传媒狂轰滥炸式的“广告大
【机 构】
：
楚天都市报
【出 处】
：
新闻前哨
【发表日期】
：
2013年8期
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