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（1996年4月）同志们：中央台广告部召开全国电视公益广告题材规划会，这是中国电视广告进步的重要标志。广告是电视事业发展的主要来源，另一方面，广告也肩负着推动整个社会进步和促进精神文明建设的重任。我祝贺这次题材规划会的召开，并希望大会认真总结经验，提高公益广告
(April 1996) Comrades: CCTV’s Department of Advertising convened a national television public service advertising theme planning meeting, which is an important symbol of the progress of China’s television advertising. Advertising is the main source of television business development. On the other hand, advertising is also responsible for promoting social progress and promoting the building of a spiritual civilization. I congratulate the convening of the theme planning meeting and hope that the congress will earnestly sum up experience and raise public service advertisements