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新华书店作为党的宣传阵地、精神文明的窗口,经过长期的历史积沉和数代人的实践探索,已经形成了以“新华精神”为代表的企业文化,但新华的理念从未改变,那就是责任。但由于历史的原因,新华书店的企业经营,更多地注重社会的共性,而忽略自己的个性,导致了与其他商业的雷同。特别在近年来,随着我国出版发行体制改革的深入,新华书店逐步成为文化市场主体,在一些人看来,新华书店就是个卖书的,业内也有部分人士认为,
Xinhua Bookstore has formed a corporate culture represented by “Xinhua Spirit” as a party propaganda position and a window of spiritual civilization through long-term historical relics and several generations of practical exploration. However, Xinhua’s philosophy has never changed That is the responsibility. However, due to historical reasons, Xinhua Bookstore business management, pay more attention to the commonalities of society, while ignoring their own personality, leading to similarities with other businesses. Especially in recent years, with the deepening of the reform of the publishing and publishing system in our country, Xinhua Bookstore has gradually become the main body of the cultural market. In some people’s opinion, Xinhua Bookstore is a book-selling business. Some people in the industry also think that,