在当今社会高速发展的环境下,社会重大事件越来越突出。海报作为一种独特的大众媒体,以其独特的艺术魅力在我国和谐社会的建设中起着催化剂的重要作用。本文联系社会重大事件并结合经典案例,从海报设计中的创意与表现进行探究,以增强海报的宣传功能,体现其社会价值。 In today’s rapidly evolving social environment, major social events have become increasingly prominent. Poster as a unique mass media, with its unique artistic charm plays an important role as a catalyst in the construction of a harmonious society in our country. This article, in connection with the major events of society, combined with the classic cases, explores the creativity and performance of poster design to enhance the poster’s propaganda function and reflect its social value.