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从23.1%到5.3%,2015年中国豪华车企销量增幅可谓大跌,多个品牌未达目标,竞争态势越来越复杂如果与2014年相比,2015年中国汽车市场上的豪华品牌们看似还算平静,“反垄断”大棒已基本落下,一度剑拔弩张的厂家与经销商关系在前者的“妥协”下逐渐缓和。然而,整体增速大幅放缓却是它们万万没有想到的,多个品牌“爽约”此前设定的销量目标。如是背景下,“官降”和大幅度终端优惠遍布各个豪华品牌,从年中开
From 23.1% to 5.3%, the sales volume of luxury car sales in China dropped drastically in 2015, with multiple brands failing to meet their targets and the competition is becoming more and more complex. If compared with 2014, the luxury brands in the Chinese auto market in 2015 Quite still calm, “Antitrust ” stick has basically dropped, once tense manufacturers and distributors in the former “compromise ” gradually eased. However, the overall slowdown is a sharp decline in their never imagined, multiple brands “cool about ” previously set sales targets. In the background, “official drop ” and substantial terminal discount throughout the luxury brand, from mid-year to open