地头蛇现象无处不在。泉州烟民认“七匹狼”,而济南人则钟爱“将军”;上海的出租车多是“桑塔纳”,而武汉满街跑“富康”;在各大城市的房地产、商品、公共交通等市场,也往往是“地头蛇”一统天下。在一个进出自由、竞争公平的市场上,面对知名度高、覆盖面广、资本雄厚、市场占有能力强的全国性强势品牌,我们在这里要揭示的是:地方品牌的生存、成长之道。 Snakes are everywhere. Quanzhou smokers recognize “seven wolves”, while Jinan people love “generals”; Shanghai taxi mostly “Santana”, while Wuhan runs “Beverly”; in major cities such as real estate, commodities, public transport and other markets, Is often “snakes” dominate the world. In a free and fair competition market, in the face of a strong national brand with high reputation, wide coverage, strong capital and strong market share, what we are going to reveal here is the way local brands survive and grow.