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文化产业是在科技推动之下当代文化生产最主要的方式。在文化发展进程中科技与文化产业属于广义的文化范畴,却具有高度自主的超结构,其发展不断改变着文化的形态和概念内涵。科技、文化、文化产业三者发展的动力结构中过于优势的技术理性导向可能带来三者关系的异化,因此需要以价值理性调适科技与产业式的文化再造,从而优化当代文化生产的内部性关系。
Cultural industry is the most important way of contemporary cultural production under the promotion of science and technology. In the process of cultural development, science and technology and cultural industries belong to a broad category of culture, but they have a highly autonomous superstructure. Their development constantly changes the form and connotation of culture. Technical rationality leading to over-advantage in the dynamic structure of the development of science, technology, culture and culture may bring about the dissimilation of the relationship among the three, so we need to adjust the technology and industrial culture through value rationality so as to optimize the internality of contemporary cultural production relationship.