对于运营商而言,3G用户是极具价值的用户群体,为了抢夺到更多的此类用户,三大运营商纷纷推出各自的资费套餐,但3G用户对各类业务的需求程度是不同的,现有3G套餐组合并不能最大程度的满足所有个体消费者的需求。因此,笔者结合超市场细分理论,借鉴英国电信“搭积木”式的套餐策略,针对对国内运营商的3G套餐提出相应的改进措施,以满足不同用户需求并提高用户满意度。 For operators, 3G users are very valuable user groups, in order to grab more of these users, the three operators have introduced their tariff packages, but the demand for 3G services for all types of business is different , The existing 3G package combination does not meet the needs of all individual consumers to the maximum extent possible. Therefore, the author combines hypermarket segmentation theory, drawing on British Telecom “building block ” type of package strategy, for the domestic operators of 3G packages put forward corresponding improvements to meet different user needs and improve customer satisfaction.