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一、市场特点 1、需求面广但市场较小。澳新均是较为发达的资本主义国家,生活水平较高,然而由于本身制造业欠发达,对各类制成品都有需求,因此很多商品需进口。但因总人口仅2100多万,市场容量有限。 2、市场竞争激烈。澳新不限制进口国别,选择余地大,是买方市场,因此同类产品竞争十分激烈。 3、对质量要求高。澳新是个有不同消费层次的市场,但对各种不同档次商品的共同要求是质量好。一些技术要求高的产品如飞机、汽车、数控机床、通讯、电子等主要从日、美、欧进口,一般生活消费品如轻工、纺织则主要找物美价廉的货源,并不只限发达国家。
First, market characteristics 1, the demand for a wide range but the market is small. Both Australia and New Zealand are relatively developed capitalist countries and their living standards are relatively high. However, due to the undeveloped manufacturing industry itself, there is a demand for all kinds of manufactured goods. Therefore, many commodities need to be imported. However, because the total population is only 21 million, the market capacity is limited. 2, fierce market competition. Australia and New Zealand does not limit importing countries and has a large choice. It is a buyer’s market. Therefore, competition for similar products is fierce. 3, high quality requirements. ANZ is a market with different levels of consumption, but the common requirements for different grades of goods are of good quality. Some technically demanding products such as aircrafts, automobiles, CNC machine tools, telecommunications, and electronics are mainly imported from Japan, the United States, and Europe. General consumer goods such as light industry and textiles are mainly used to find inexpensive supplies, not limited to developed countries.