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民国上海商业繁荣带动了广告行业的兴盛,很多广告公司(或公司广告部)专营户外类型的广告。“荣昌祥”是民国时期一家专营户外广告的公司,在当时规模最大、持续时间最长。荣昌祥广告公司的设计人员、画工开阔思路,陆续设计了一批非常具有创意的作品,在民国时期具有一定的代表性。其设计的户外广告作品,体现了多样化的设计形式、设计思路、设计经营,对于当时行业内外的发展,起到了巨大的影响与推动作用。
Commercial prosperity in the Republic of China led the thriving advertising industry, and many advertising agencies (or corporate advertising) specialize in outdoor advertising. Rongchang Cheung was a franchise advertising company during the Republican Period, with the largest scale and the longest duration. Rongchang Xiang advertising company’s designers, art workers broaden their thinking, one after another designed a series of very creative works, in the Republic of China has a certain representation. The design of outdoor advertising works, reflecting the design of a variety of forms, design ideas, design and management, at the time of the development of the industry has played a huge impact and promote the role.