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随着人类文明的进步,服装服饰不再仅仅是满足人们生活需要的必须品,而是作为一种文化融入到人们的生活之中。如今,人们对服装的追求,已从艺术造型美转向其内在含意,注重通过服装服饰实现自我存在的价值,体现自己的个性风格,反映自己的文化素质、思想修养等。 然而,当人们在这种新的时尚驱动下,迈步走进琳琅满目的大商场时,呈现在眼前的名牌服装却是些洋货。对此,有位专家感叹地说:“中国至今尚没有一个在国际上叫得响的服装牌子”。面对这不可回避的现实,国内一些富有
With the advancement of human civilization, clothing is no longer just a necessary product to meet people’s needs, but as a culture into people’s lives. Today, people’s pursuit of clothing has shifted from the beauty of art to its inner meaning, emphasizing the value of self-existence through clothing and clothing, embodying its own personality style, reflecting its own cultural qualities and ideological accomplishments. However, when people are stepping into a dazzling array of shopping malls driven by this new fashion, the brand-name clothes presented to the eyes are foreign goods. In this regard, one expert lamented: “China has not yet had a brand of clothing that can be called internationally.” Faced with this unavoidable reality, some domestic rich